At Thompson and Thompson we believe that an efficient strategic plan is essential for business growth. A SWOT analysis maps out your company’s path towards your goals by identifying strengths and weaknesses (internal attributes) and opportunities and threats (external conditions). Uncover your company's competitive position with these guiding questions.
What advantages does your company have? What do you do better than anyone else? What are your unique selling points?
What areas can you improve on? What does your company lack? What things do your competitors do better than you?
What changes in technology, policies, and social patterns can be a growth opportunity for the company?
What are the obstacles to your company’s growth? Who are your competitors? What changing factors can threaten your company's position?